Welcome!
I’m Christina - a growth, experience, and narrative strategist.
I offer bespoke advisory, ranging from uncovering cultural insights to mapping commercial implications.
I’m also a published author, sought after speaker, and voracious reader.
Interested in working together? Drop me a line below.

My work lives at the intersection of creativity and commerciality.
I help organizations craft compelling stories, chart paths to growth, and bring strategy to life through experience design - for customers and colleagues alike.
Over the past 15+ years, I’ve advised global brands, high-growth start-ups, and private equity firms with a focus on retail, hospitality, luxury and consumer products.
When I’m not working, you’ll find me hosting communal dinner parties, gardening my urban sliver of soil, celebrating small moments and generally obsessing over the details that make an experience magical.